UberNoggin

According to the “In the Works” page on Facebook there will soon be a tool that allows you to sort your friends and customize what updates/info is released to each kind of friend/contact. Finally a social network that really gets it! We all intuitively know that we have multiple identities in online spaces. I’ve blogged a ton about it in multiple places but this is the first sign of a social network that understands this and instead of driving you to create your “work identity” in one place and your “social identity” somewhere else, Facebook will soon allow you to sort your contacts according to your whim and disseminate info accordingly.

This will be huge! Why? Because it makes Facebook more powerful and more of a “one stop shop” for communicating with contacts. Most social web 2.0 sites would like to create a platform that you’d never leave, where everything you want to see or know is delivered right to you (along with ads and other revenue generating tools). Giving us the mechanics to manage multiple identities in one spot prevents us from leaving FB to go to another site to communicate with people associated with another facet of our lives. So smart!

The downside is that sorting like this might change the way some recently added apps will work. I’m sure we’ll see some quick “version 2.0″ adjustments made to apps that send info to friends to accommodate choosing which groups of friends see the updates you add to your profile.

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