Disclaimer
The opinions expressed herein are my own personal opinions and do not represent anyone else's view in any way, including those of my employer.
© Copyright 2008
The opinions expressed herein are my own personal opinions and do not represent anyone else's view in any way, including those of my employer.
© Copyright 2008
New technologies can be scary but for businesses the risk of being passed by is too high to be scared off. The best example of late is Mattel’s steamrollering by Scrabulous. Mattel didn’t jump on the opportunity to create an application for Facebook when they could have and Scrabulous did it first with amazing adoption rates. Now Matel has finally created an app but no one plays it because they’re already using Scrabulous.
Say what you want about the copyright infringement issues, Mattel still missed the boat. Think about your own business. Are there tech communities in which your product/service could do well but you’re hesitating because you’re unsure or uptight? Could someone else compete with you in those spaces if you wait too long? How much will the damage to your reputation cost if you allow someone else to deliver your product better?
Think about it while you jam to this ditty.
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I can’t imagine that a company as old and set in its ways as Mattel has the internal freedom to invest in opportunities like this. For every Scrabulous there are a thousand other Facebook apps that are failures. That’s the kind of stinkin’ thinkin’ that keeps a mid-level manager from taking the plunge on this stuff.
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