UberNoggin

The Media Sauce crew held a great event today to share what we know about User Generated Content (UGC) so I got to put together a fun talk about where UGC comes from, why it works, and how to leverage prosumer contet to best benefit your company, organization, campus etc.

Be sure to check out slides seven through ten where I describe the three dominant models of UGC:

1. the funnel: a larger organization requests/motivated users to contribute content that is never released to the public. contests, suggestion boxes etc.

2. the hourglass: the masses are invited to contribute content which is then moderated, evaluated etc and released back to the public. America’s funniest home videos, letters to the editor etc.

3. the swarm: content created by the masses for the masses without moderation, usually through a service such as a website. Youtube, peer to peer file sharing etc.

They’re pretty useful frameworks for thinking about the kinds of UGC that might benefit your efforts.

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