Matel’s steamrollering by Scrabulous: tech hesitance can cost you your business
New technologies can be scary but for businesses the risk of being passed by is too high to be scared off. The best example of late is Mattel’s steamrollering by Scrabulous. Mattel didn’t jump on the opportunity to create an application for Facebook when they could have and Scrabulous did it first with amazing adoption [...]
Social Network Strategy Talk Today at 8am EST: Streaming Online
I’m giving a talk this morning from 8am EST to 11am EST about developing strategies for using Social Networking Sites. If you’d like to watch follow this link.
I’ll post the slides and notes a bit later. Hope to see some of you there!
Questions I’m thinking about
Mark and I often do a bit of brainstorming on the big dry erase boards in our dining room. Lately, we’ve been churning out research-type questions about virtual worlds. I thought I’d post them to save them from little hands and erasers and perhaps to get some discussion going.
What is a virtual world? what definition [...]
Facebook Announces New Advertising Plan: Are Relevant Ads Less Instrusive?
On Wednesday Facebook announced a new advertising plan that allows users to be marketers for their favorite bands, products, stores etc.
According to the Facebook blog:
“Engaging with businesses and buying things are part of your everyday life. Advertising doesn’t have to be about interrupting what you’re doing, but getting the right information about the purchases you [...]
Fmail: Gmail in Facebook… You will be assimilated into Facebook. Resistance is Useless!
Yep! The social network which is fast becoming all things to all people has assimilated and absorbed another part of your life. You can now check your gmail from inside Facebook with a new app called Fmail. Now you need never leave Facebook! Evaaar!!!
Facebook to add new Grouping tool! Reed’s Law in full effect!
According to the “In the Works” page on Facebook there will soon be a tool that allows you to sort your friends and customize what updates/info is released to each kind of friend/contact. Finally a social network that really gets it! We all intuitively know that we have multiple identities in online spaces. I’ve blogged [...]
What we can learn from the Quechup fiasco
This holiday weekend has been an interesting one in the world of social networks. As I posted before, a few days ago Quechup (a social networking and dating site) spread invites like a virus by snagging the address books of folks who created accounts and spamming every contact with an invite to the network.
Plenty has [...]
Scoble Gets the Future of Blogs All Wrong
Dear Scoble,
First, let me say. Robert…Mr. Scoble…you’ve been under a lot of heat lately. I don’t want to add to that. You’ve been extremely graceful while under fire. BUT! Wow, do you miss the mark with your latest Kyte video about the “blog of the future.” Let me tell you why.
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If you don’t have time [...]
Roll your own LMS with Facebook
Getting tired of the Learning Management System on your campus? Ever look to see how infrequently your students actually log in to see their assignments etc? Let me tell you, it’s pretty darn infrequently. So why not create a course site on a social network where they already live? Facebook now has several apps that [...]
Facebook say “Doh!”
Having your sourcecode published on a blog is sort of like the press publishing a pic of you in a compromising position. I can’t help but wonder what will come of this. Who published it? Who will make use of it? How long will it stay on the page before the Facebook powers-that-be slap it [...]