UberNoggin

I’m giving a talk this morning from 8am EST to 11am EST about developing strategies for using Social Networking Sites. If you’d like to watch follow this link.

I’ll post the slides and notes a bit later. Hope to see some of you there!

NYT Article about MTV’s Virtual Lower East Side (VLES). VLES is an interesting response to the independent music scene on MySpace and other social sites (which seem to be faltering big time!). In VLES, and its accompanying social network site, bands and fans meet up to support their favorite music, vote for up and coming groups, watch those groups in virtual clubs with the hope that enough popularity will get them gigs in the real versions and maybe even (gasp!) a spot on MTV.

So, being the nutsy person that I am, I couldn’t help but run off and download the VLES software and make myself an avatar. It was, needless to say, very interesting. I had the choice of about five haircuts in five natural colors (so disappointing for us pink-haired folks), about a hundred clothing options, skin color, and the choice of five celebrity faces. I chose “The Portman” because “The Ricci” had anime-sized eyes. I could choose my height but there was no slider for body shape. Everyone is eating-disorder-skinny in VLES.

Here’s my avatar in her Herby Hancock tank top and red Joan Jett haircut.

She’s “like sooo New York! OMG!” When I logged in I was surprised to see that VLES was announcing that CSS (that Brazilian band who sings the song about music on the new Ipod commercials) would be playing.

Log-in screen with concert announcement and menu for choosing the club you’d like to pop in to.

It’s grungy; it’s emo; it’s an opportunity to market to a self-selected audience of people who like virtual worlds, socializing, and new music. In my opinion, VLES is a pretty good idea. But will it work?

Mark and I often do a bit of brainstorming on the big dry erase boards in our dining room. Lately, we’ve been churning out research-type questions about virtual worlds. I thought I’d post them to save them from little hands and erasers and perhaps to get some discussion going.

• What is a virtual world? what definition works best to aid research? Is it different than a virtual environment?
• How does the ability to see others’ friends list change our perception of them? How is that perception different in a space where we can’t who someone is friends with?
• How can identity formation mechanics be made interoperable? Should they?
• How is the style/goal of the world or environment tied to expected avatar behavior (ex. Miis with guns?)?
• What are the trust implications of communication in multiple virtual spaces? (ex. Do I trust someone more who I know in SL and on Twitter?)
• Are social networks virtual worlds?
• Identity: does more information = more trust, does more or less choice allow for more succinct identities?
• Are we more or less immersed in spaces where we have more choices in identity formation?
• Does less identity = less immersion?
• Does greater choice in identity formation result in more accurate identity portrayal? more trust worthy identity?
• How would MUVEs and MMORPGs be changed if more SNS mechanics were added to them?
• What influences greater number of friends in an MMORPG/MUVE? mechanics of friendship? purpose or advantage of friendship? personality expression?
• Do SL or FB users have more friends? How does introversion or extroversion influence number of friends in each space?
• Is FB a more powerful social network because it can incorporate multiple identities and connections? Pull info from other spaces?
• Do we “know” people more if we”know” more than one of their online identities? If one of those identities is a SNS rather than a MUVE or MMORPG?
• How do we verify someone’s identity? What info do we need to feel that we know who they are?

These are pretty disorganized but you probably get the drift of where the ideas are going. I haven’t had a chance to think through any one of them to the point of satisfaction but Mark and I have been wrestling with the definition of virtual world because we just don’t feel that the definitions offered by others are prepared to deal with the multitude of spaces that are popping up online. So far we think that a virtual world is one in which:

• the world goes on whether you’re logged in or not; you can’t pause the world
• digital
• hosted remotely
• capacity more multi-user
• users are represented by some kind of avatar, identity that they create (even if it’s text-based or very limited in construction)

What would you add? Would you take anything away?