Podcast and Challenge: How do we move the social media conversation past the converted?

Intellagirl — Wed, 20 Feb 2008 12:45:09 +0000

The Intellacast is back! I don’t podcast as often as I’d like but when I do I try to make it worth it. So here’s a doozy. It’s a challenge to three of the best social media evangelists out there: CC Chapma n, Joseph Jaffe, and Mitch Joel. All three deliver great insight into the ways social media is changing how businesses and organizations communicate and market. All three create consistently powerful content about how the new media revolution is changing us all. But all three deliver their messages via media forms that only reach the “converted”: podcasts, blogs, Twitter (except Jaffe who writes books as well).

So, in addition to giving my three rules of social media, I’ve also issued a challenge to these guys: How do the social media evangelists stop “preaching to the converted” through social media forms, and start engaging and exciting the huge population of folks who don’t even know what they’re missing? In the podcast I give my answer the question to get the conversation started.

I hope you all enjoy the podcast. And CC, Joseph, Mitch: I hope you’ll respond to the challenge!

Note: The podcast is at the bottom of the post in m4a format. I tried to get it up on iTunes but didn’t have the oompf to wrestle with it and this headcold at the same time. Enjoy!

UberNoggin » podcast

Podcast and Challenge: How do we move the social media conversation past the converted?