Matel’s steamrollering by Scrabulous: tech hesitance can cost you your business
New technologies can be scary but for businesses the risk of being passed by is too high to be scared off. The best example of late is Mattel’s steamrollering by Scrabulous. Mattel didn’t jump on the opportunity to create an application for Facebook when they could have and Scrabulous did it first with amazing adoption [...]
Twitter: My Own Personal Highly Qualified Instant Help Desk
So I’ve been having trouble with image spacing over at the SL-Education Blog. They were crammed up against the text no matter how much padding I put in. Tonight I finally got sick and tired of wrestling with it and called for help. No I didn’t turn on the Bat Signal. I Twittered!
Intellagirl: Anyone know [...]
Social Network Strategy Talk Today at 8am EST: Streaming Online
I’m giving a talk this morning from 8am EST to 11am EST about developing strategies for using Social Networking Sites. If you’d like to watch follow this link.
I’ll post the slides and notes a bit later. Hope to see some of you there!
Podcast and Challenge: How do we move the social media conversation past the converted?
The Intellacast is back! I don’t podcast as often as I’d like but when I do I try to make it worth it. So here’s a doozy. It’s a challenge to three of the best social media evangelists out there: CC Chapman, Joseph Jaffe, and Mitch Joel. All three deliver great insight into the ways [...]
Virtual Lower East Side: Yes, you too can be Emo!
NYT Article about MTV’s Virtual Lower East Side (VLES). VLES is an interesting response to the independent music scene on MySpace and other social sites (which seem to be faltering big time!). In VLES, and its accompanying social network site, bands and fans meet up to support their favorite music, vote for up and coming [...]
Questions I’m thinking about
Mark and I often do a bit of brainstorming on the big dry erase boards in our dining room. Lately, we’ve been churning out research-type questions about virtual worlds. I thought I’d post them to save them from little hands and erasers and perhaps to get some discussion going.
What is a virtual world? what definition [...]
Facebook Announces New Advertising Plan: Are Relevant Ads Less Instrusive?
On Wednesday Facebook announced a new advertising plan that allows users to be marketers for their favorite bands, products, stores etc.
According to the Facebook blog:
“Engaging with businesses and buying things are part of your everyday life. Advertising doesn’t have to be about interrupting what you’re doing, but getting the right information about the purchases you [...]
Google Buys Jaiku!
If you’re interested in microblogging ala Twitter, Jaiku, Pownce, you might be interested to know that Google purchased Jaiku today. Besides making all the Jaiku employees dance around in celebration of their upcoming stock options, this could mean something big. Other smart folks are talking about it too:
BlogShmog
Guardian
Reuters
Mashable
Read/Write Web
OReilly
This could mean some serious improvements in [...]
Facebook to add new Grouping tool! Reed’s Law in full effect!
According to the “In the Works” page on Facebook there will soon be a tool that allows you to sort your friends and customize what updates/info is released to each kind of friend/contact. Finally a social network that really gets it! We all intuitively know that we have multiple identities in online spaces. I’ve blogged [...]