UberNoggin

So you’ve been thinking about taking your business into the virtual world but you need some help. Maybe you need some numbers, some handy facts about demographics, some insightful analysis about what this whole movement to the virtual world really means for business. Well, O’Reilly is here to help.

Now, I’ve read dozens of “white papers” claiming to be guides to Second Life and other virtual spaces and most of them get mocked and tossed into the circular file here at the Intellahome but, as much as I would have liked to claim that “even O’Reilly doesn’t get it!” I can’t. This is a great white paper.   It’s actually useful! *gasp!* I know! You probably think I’ve lost my marbles, but listen up.

If you’re someone who needs to make the argument to your company or organization for a foray into the virtual, this little baby will actually give you some really decent ammunition: non-inflated demographic and population stats, useful information about money exchanges and purchasing habits, and context for Second Life as one of many new virtual spaces that should be on your radar. It even has a fair assessment of adult content in Second Life that neither glosses over risk or over-hypes it like some of the conservative press has tried to.

It’s worth a read.

Disclaimer: I should note that I did get my copy of the report for free though I would still have been happy to trash it if it deserved it. You can’t buy Intellalove